Religious Character and Service Innovation toward the Improvement of Sustainable Quality of Primary Health Services in South Sulawesi

Abstract

The World Health Organization (WHO) stated that accreditation is a method for ensuring quality of health
services. The method was developed in Indonesia. Accreditationis a form of method to measure the quality
of health center services. Malcolm Baldrige National Quality Award (MBNQA) model and The Model For
Understanding Success in Quality (MUSIQ) that are developed in several countries, have not paid attention
to the religious and service innovation aspects. This study was aimed to analyze the influence of religious
character and service innovation toward the improvement of sustainable quality of primary health services
in South Sulawesi. This research was a mixed method research. The qualitative data was obtained from 10
informants that the result was then examined by using content analysis. The samples for quantitative study
were chosen through proposive stratified random sampling technique with Lame show formula to get 395
respondents.
From the result of qualitative research, it was found that religious characters have 10 indicators, namely
discipline, presenting God in every activity, fair, patient, friendly, committed, tabliqh, fathanah, amanah and
shiddiq. In addition, service innovation is composed of 6 indicators namely new activities/modifications,
follow-up analysis, resource support, cross-sector collaboration, providing new brands and developing local
wisdom.
Furthermore, from the result of quantitative research, it was found that there was a significant influence
of religious character and service innovation toward the improvement of sustainable quality of primary
health services by using Chi-Square test result which p value = 0.001 (p<0.05). Hence, it is recommended
that community health service staff should apply religious character and service innovation to improve
sustainable quality of primary health care.