The Development of Health Massage Establishments Participation Model under COVID-19 Situation in Phetchabun, Thailand

Abstract

The purpose of research was to study participation towards Phetchabun health massage establishments under
COVID-19 situation. Informal interview, in-depth interview, and participation observation were carried out
respectively. Purposive sampling was used with 15 health consumer protection officers in charge; 11 district level, 2
provincial level, 2 regional level as well as each representative of 11 districts. Then group discussion was performed
with each service provider representative of 3 zones, each resident representatives of 3 zones which were village
health volunteers, and 4 officials in charge; 3 district level, 1 provincial level. After implemented, participation
processes were classified into four phases. First of all, input were recent COVID-19 situation as well as involved
regulations and laws. Secondly, participation steps were decision-making and planning, implementation, benefits,
and evaluation. Thirdly, output were activities done as planned, the establishments standardized as prescribed,
and cooperation network built. Lastly, outcomes were clients were assured of hygienic and safe service, circulating
fund was increased in economic system, and tourist attractions were become. In summary, as the networks of
health massage establishments were built, they served as significant channels to exchange experiences, to share
knowledge, to send messages, and to encourage. Clients were provided standardizes services that they firmly
believed safety and clean services. Government officers deeply understood the providers and the practitioners
of authentic practices in communities while they achieved their performance objectives. Since the standardized
services attracted more clients, their incomes were risen.